1. Information We Collect

A. Device Information

When you visit our Site, we automatically collect data about your device, including:
- Web browser
- IP address
- Time zone
- Cookies installed
- Pages visited and time spent
- Referral sources (search terms or websites)
This is referred to as Device Information, and is collected using:
- Cookies – for a better browsing experience. (More at www.allaboutcookies.org)
- Log Files – which capture browser type, ISP, time stamps, and referring/exit pages
- Pixels/Web Beacons – to understand how you interact with the Site

B. Order Information

When you make or attempt to make a purchase, we collect:
- Name
- Billing & Shipping Address
- Payment details (e.g. credit card)
- Email address
- Phone number

C. Marketing & Messaging Info

If you opt in to receive communications (email or SMS), we may collect:
- Preferences and interests
- Responses to promotions, reminders, or cart abandonment texts

2. How We Use Your Information

We use your personal information to:
- Process and fulfill orders
- Provide customer support
- Communicate updates or recalls
- Personalize your shopping experience
- Send marketing emails and promotional offers
- Analyze site performance and customer behavior
- Remind you of items left in your cart
- Comply with legal obligations
Cart Abandonment:
We use a two-step opt-in. If you enter your information but do not complete the purchase within 20 minutes, we tag your profile and send one SMS reminder (within 48 hours) if a purchase tag is not recorded.

3. Sharing Your Information

We share information with third parties to support our services:
- Shopify powers our store. See their policy here: https://www.shopify.com/legal/privacy
- Google Analytics helps us understand customer behavior. Learn more here: https://www.google.com/intl/en/policies/privacy/, or opt out here: https://tools.google.com/dlpage/gaoptout
We may also share information to comply with legal obligations, respond to lawful requests, or protect our rights.

4. Behavioral Advertising

We may use your data to deliver targeted ads through platforms such as:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out through the DAA’s Opt-Out Portal: http://optout.aboutads.info/

5. Your Rights

If you are a European resident, you have the right to:
- Access the personal data we hold
- Correct, update, or delete your data
- Object to processing in some circumstances
To exercise these rights, contact us at the email below. Please note your data may be processed in the U.S. or Canada.

6. Data Retention

We retain Order Information for our records unless and until you request its deletion.

7. Do Not Track

Our Site does not alter its data collection practices based on “Do Not Track” signals.

8. Minors

Our Site is not intended for individuals under the age of 18.

9. Updates to This Policy

We may revise this Privacy Policy periodically to reflect updates in practices, legal changes, or operational requirements.

10. Contact Us

If you have questions or concerns about this policy, or wish to exercise your privacy rights, contact us at:
HerosWithinMe
Email: community@heroswithinme.com
Mail: 4990 W 178th Terrace, Stilwell, KS 66085
Attn: Privacy Compliance Officer